Even as restrictions are being lifted, selling your home in the time of COVID-19 can be a little overwhelming. Even people who have sold homes before are navigating new territory right now. Social distancing has created unprecedented challenges for those who want to show their home to potential buyers. Homeowners often have to schedule spaced viewings with no overlap, demolishing their ability to have an open house and vastly limiting the number of buyers who can see the property.
Fortunately, there are tons of digital options sellers can use to cast a wider net. You can create a video tour, have a 3D model of your property made, or host virtual open houses on Zoom or Facebook Live. However, staging is just as important for these avenues as they are for the traditional forms of showing your home. If anything, nailing your home’s aesthetic is even more important, as it’s all virtual buyers really have. Here are some tips for making sure your home is well-staged for photo shoots, video, and virtual tours.
Research Your Market
Knowledge empowers you to make effective choices.
- Speak with your agent to learn how your market has responded to COVID-19
- Sort local listings by “Pending” to see what has worked for other sellers in your area.
- Pay close attention to decor, landscaping, and other details that attract buyers.
Declutter and Depersonalize
Buyers need to be able to picture their lives in your home.
- Before you can get your property on camera, you need to prep and stage it well.
- Redecorate your living room by decluttering, using natural light, and reupholstering furniture.
- Declutter and get a start on moving by packing up anything you don’t use regularly.
- Remove personal items such as family photographs or highly stylized decor. Neutral decorations appeal to the majority of buyers.
- Follow a daily tidying schedule to keep your home looking great.
- If you discover you need help, don’t hesitate to contact the experts at We Heave Ho.
Create Your Listing
Your listing is buyers’ first impression of your property: Make it count.
- Get a great shot of your home’s exterior to use as the primary photo for your listing.
- If you can’t get a pro photographer, follow best practices for taking your own pictures.
- Make sure your listing text gives a thorough and attractive description of your property.
You will have to put some extra thought and effort into selling a home right now, but it’s totally possible. Save these resources and come back to them for inspiration along the way. Soon, you’ll find the perfect buyer for your home.
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